Heba Al Samt is a powerhouse in digital media. She entered the field from its inception in 2009 and started the first social virtual community, Emiratweet, which gained huge success and acceptance in the UAE and GCC communities.
After noticing her success in this field, DMI appointed her to initiate the first digital media department in DMI and in the Dubai Government. She took that department from scratch, restructured all its digital assets, platforms, apps, websites and social media accounts and took them to a new level of professionalism, increased followership and engagement with the UAE and GCC target audience, leading to more prominence for DMI.
Al Samt also initiated the UAE chapter of the international Social Media Club, and is a member of the MENA chapter. Alongside this, she is also a trainer at the Dubai Entrepreneurship Academy and a consultant to a number of Government Entities in UAE.
She was awarded ASIA’S Most Influential Digital Media Professional in 2015 and the BIZWoman Award in 2010.